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Equivalent product matching

Compare your prices with similar products, even without a shared EAN code, thanks to AI.

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Automatically match similar references across catalogs

Price Observatory identifies and matches equivalent products between your catalogs and those of your competitors, resellers or marketplaces. The AI algorithm analyzes technical specifications, labels, images and attributes to propose reliable matches, even without a shared EAN or GTIN. That lets you compare your prices on similar references — including private labels and unbranded products — across more than 70 countries.

Key capabilities of equivalent matching

Detect equivalents with multi-criteria AI

The algorithm cross-references labels, technical attributes, images and specifications to identify similar products with no shared code between catalogs.

Validate or correct every match manually

Every match proposed by the AI can be reviewed, adjusted or confirmed by your teams to guarantee maximum accuracy.

Cover cross-country and cross-retailer references

Compare equivalent products across more than 6,000 sites and marketplaces, whatever the country or the language of the product labels.

Feed your benchmarks with up-to-date matches

Validated matches automatically enrich your dashboards and price alerts, so your price benchmark is always current.

How it works

1.

Import your product catalog

Send your feed via API, CSV or XML. Price Observatory handles the full integration of your references.

2.

The AI proposes matches

The algorithm analyzes the competitor references it detects and proposes equivalent matches that you can validate or adjust.

3.

Put the validated comparisons to work

Find your price comparisons in your dashboards, alerts and reports to drive your pricing strategy with precision.
Try equivalent product matching right now
Compare your prices with similar references across 6,000+ sites in 70+ countries. Get reliable matches, validated by AI and by your teams, for a complete price benchmark.
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Why choose Price Observatory for equivalent matching

Proprietary AI trained on more than 10 years of multi-sector pricing data, able to match complex references with no shared identifier.
Coverage of 6,000+ sites in 70+ countries enables matching at scale, including marketplaces, retail chains and international comparison sites.
Combining AI with human validation by quality engineers guarantees a high accuracy rate, even on private labels and unbranded products.

Frequently asked questions about equivalent product matching

The AI algorithm analyzes several criteria at once: labels, technical specifications, product attributes and images. This multi-criteria cross-referencing makes it possible to identify reliable matches between different references without relying on a unique identifier.
Yes. Your catalog can be imported via API, CSV or XML. The solution is compatible with Shopify, Prestashop and Google Merchant Center. Validated matches can be exported to your internal pricing management tools.
You send your product feed and Price Observatory handles the rest. No complex technical setup is required. The AI proposes matches as soon as the import is done, and your teams validate or adjust them as needed.

For brands

MONITORING of resellers’ prices
market and distribution network analysis
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For e-retailers

monitoring OF COMPETITORS PRICING
OVERVIEW OF pricing
positioning
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