Boost your SEA profitability
Align your prices with the competition and optimize your Google Shopping campaigns with Price Observatory.
Every click on Google Shopping has a cost. Without visibility on your price positioning, you are paying for traffic that does not convert.
Discover how to turn your pricing data into a lever for advertising performance and focus your budget on the products that are genuinely competitive.
Your Google Shopping campaigns generate traffic — but do they really convert?
As an online retailer, you invest a significant share of your marketing budget in Google Ads and Google Shopping. Yet without reliable data on the prices your competitors charge, you are running your campaigns blind.
The result: expensive clicks on poorly positioned products and an acquisition cost that keeps climbing.
That is why we built a solution that connects price monitoring to SEA performance to maximize every euro invested.
You have probably already found yourself in one of these situations:
Wasted advertising budget
You are paying for clicks on products listed 10 to 15% higher than your competitors on Google Shopping. The traffic arrives, then leaves again without buying.
Unknown price positioning
You do not know in real time whether your prices are competitive against the offers displayed right next to yours on comparison engines.
Unoptimized Merchant Center feed
Your product feed supplies Google Shopping with static prices, taking no account of your competitors' price movements or their shipping costs.
Imprecise campaign targeting
Without reliable price benchmarking, it is impossible to concentrate your bids on the products where you are genuinely well positioned and cut the ones burning budget.
Turn your price data into measurable advertising performance
Real-time identification of competitive products: instantly spot the references where your prices are best positioned so you can focus your SEA budget there.
Full visibility on competitor prices: compare your prices and shipping costs with those displayed by your competitors on Google Shopping and comparison engines.
Optimized Merchant Center feed: automatically push adjusted prices into your product feed to improve your competitiveness on every listing.
Precise return-on-investment management: cross-reference pricing data and advertising performance to steer your campaigns on concrete, reliable foundations.
Request your personalized demoFull visibility on competitor prices: compare your prices and shipping costs with those displayed by your competitors on Google Shopping and comparison engines.
Optimized Merchant Center feed: automatically push adjusted prices into your product feed to improve your competitiveness on every listing.
Precise return-on-investment management: cross-reference pricing data and advertising performance to steer your campaigns on concrete, reliable foundations.
Why optimize your SEA campaigns with Price Observatory?
Reduce your acquisition cost per product
By targeting only well-positioned references, you lower your cost per conversion and get a return on every euro invested in advertising.
Increase your Google Shopping conversion rates
A competitive price displayed on the comparison engine triggers the click and the sale. Align your prices to turn paid traffic into revenue.
Keep the edge during peak commercial periods
Sales, Black Friday, French Days: adjust your prices in real time when bids are at their most expensive and competition at its most intense.
A personalized demo, how does that sound?
Get startedFeatures designed for SEA performance
Continuous Google Shopping price monitoring
Automatic daily collection of your competitors' prices, shipping costs and promotions on Google Shopping and comparison engines.
Dynamic repricing connected to your product feed
Automatically adjust your prices according to customizable rules and supply your Merchant Center feed with optimized prices.
Smart AI product matching
Our algorithms identify your products at competitors, even with different titles or pack sizes, for reliable comparisons.
Alerts and two years of price history
Get alerts when there is a significant price movement and analyze trends using a complete two-year history.
Dashboards and API exports
See your price positioning at a glance and export the data to your SEA tools via API or CSV files.
They are already optimizing their SEA with Price Observatory
"When we implemented a competitive monitoring solution, one of our main objectives was to optimize our SEA acquisition costs while maximizing our visibility on Google Shopping. Thanks to this monitoring, we adjust our prices in real time based on the movements we spot at our competitors across all our product universes."
Benoît GAUFFRETEAU
Purchasing and Pricing Manager – Spareka
"Thanks to Price Observatory I generate 40% more revenue; it has become essential to our business. Price tracking would be unthinkable without Price Observatory now that we have 15,000 products and hundreds of competitors."
Mathias CORBIN
Co-founder – Cuisineaddict.com
"Thanks to Price Observatory, we have not only optimized our pricing strategy, we are also in a position to maintain our leadership position in the market, and even to win additional share."
Till LEFEBVRE
Operations Director – Vapoter.fr
Still hesitating?
Will it take my SEA team time to manage yet another tool?
Price Observatory integrates directly with your Merchant Center feed and your existing tools. A 30-minute training session is enough to get up and running, and the data arrives automatically.
Does it work with my very large catalog?
Our clients track up to 15,000 references and hundreds of competitors. AI matching and automation are built for high-volume catalogs with no extra effort.
How can I be sure the price data is reliable?
Our in-house scraping robots, combined with a team of quality engineers, guarantee the accuracy and reliability of the data. It has been our number one differentiator for over ten years.
Is it really profitable for my advertising budget?
By concentrating your bids on competitive products and cutting campaigns on poorly positioned references, you reduce waste and improve your acquisition cost immediately.
Price Observatory integrates directly with your Merchant Center feed and your existing tools. A 30-minute training session is enough to get up and running, and the data arrives automatically.
Does it work with my very large catalog?
Our clients track up to 15,000 references and hundreds of competitors. AI matching and automation are built for high-volume catalogs with no extra effort.
How can I be sure the price data is reliable?
Our in-house scraping robots, combined with a team of quality engineers, guarantee the accuracy and reliability of the data. It has been our number one differentiator for over ten years.
Is it really profitable for my advertising budget?
By concentrating your bids on competitive products and cutting campaigns on poorly positioned references, you reduce waste and improve your acquisition cost immediately.
Try it free, with no commitment
During this personalized demo, discover how to identify your best-positioned products, optimize your Merchant Center feed and reduce your acquisition cost by connecting price monitoring to SEA performance.
This session is 100% tailored to your needs: a small catalog or thousands of references, Google Shopping or multiple comparison engines, you will leave with concrete actions you can put in place straight away.
Request your personalized demoThis session is 100% tailored to your needs: a small catalog or thousands of references, Google Shopping or multiple comparison engines, you will leave with concrete actions you can put in place straight away.
Everything about SEA optimization through price monitoring
It means using automatically collected competitor price data to run your Google Shopping campaigns with full visibility. By knowing your real price positioning, you concentrate your budget on competitive products and improve your conversion rate.
You send your product feed and Price Observatory takes care of the rest: automatic matching against your competitors, daily price collection and connection to your Merchant Center feed. A 30-minute training session gets you up and running quickly.
Our clients see a significant reduction in their acquisition cost and an increase in revenue. CuisineAddict, for example, recorded +40% revenue thanks to optimized price alignment that directly boosted campaign performance.
Price Observatory monitors more than 6,000 sites across over 70 countries and supports online retailers of every size, from specialist pure players to large retailers. Our AI matching adapts to all catalog types, even without EAN codes.
Yes. Price Observatory collects your competitors' shipping costs, promotions and strikethrough prices. It is an element that is often overlooked but decisive on Google Shopping, where the total displayed price directly influences the click and the consumer's purchase decision.