How Vapoter.fr optimized its pricing strategy thanks to Price Observatory!

1. About Vapoter.fr: The Leader in Online E-Cigarette Sales

Vapoter.fr is a pure-player specialising in the sale of electronic cigarettes online. Since its creation in 2016, the company has established itself as the leader in this market, with more than 15,000 references in its catalogue, hundreds of new products every month, and unbeatable prices. In 2024, Vapoter.fr has a sales volume of more than 7 million euros, with more than 12,000 monthly orders.

2. The Challenge: Remaining Competitive in a Young and Competitive Market

Till Lefebvre, Director of Operations at Vapoter, explains the challenges they face. The e-cigarette market is evolving, with fierce competition and constantly changing catalogs. In addition, strict regulations on promotions make it difficult to implement pricing strategies.

"Our customers are very price-sensitive and quickly compare offers on different locations. Our promise has always been to offer "the best prices on the web", and it would be unthinkable to lose customers because of a difference of a few euros."

Till Lefebvre

Director of Operations at Vapoter

Until 2023, Vapoter.fr carried out manual competitive intelligence. However, with more than 15,000 SKUs and hundreds of new releases every month, this pricing strategy was becoming inefficient and time-consuming. That's where Price Observatory comes in.

3. Why Vapoter.fr chose Price Observatory

After evaluating several price monitoring solutions, Vapoter.fr chose Price Observatory for three main reasons:

Reliable matchings: Thanks to advanced algorithms and a dedicated quality team, Price Observatory ensures the accuracy of product matches, even without EAN codes, which was essential in this young market.

"Their matchings are reliable, even without EAN, and adapt to our specific needs."

Flexibility and customization: Price Observatory has been able to respond to the specificities of the sector such as product variations and adapt to complex competitive practices such as red prices (promotions without crossed out prices).

Responsive customer service: Whether for technical adjustments or commercial requests, Price Observatory's teams have always been available and efficient.

4. Rapid Deployment and Intuitive Handling

The implementation of the Pricing solution was quick and easy. Vapoter.fr simply provided its product feed used for Amazon, and within weeks, Price Observatory was monitoring prices on the top seven competing sites.

"The tool is intuitive and easy to use. We ran into some issues with matchings initially, but the teams at Price Observatory fixed them quickly."

5. Concrete Results: A Reinvented Pricing Strategy

Thanks to Price Observatory, Vapoter.fr realized that its pricing strategy based on discount percentages was no longer adequate.

"Price Observatory has shown us that our competitors are adjusting their base price, which we had not anticipated. We have therefore reviewed our pricing strategy to align ourselves with their base prices, and no longer just with the crossed out prices."

Today, Vapoter.fr has a clear view of its competitive environment and adjusts its prices to remain the market leader and offer the best rates.

6. Price Observatory Profits

With more than 15,000 products and an ever-growing number of competitors, Vapoter.fr saves valuable time thanks to the automation of price intelligence. In addition, Price Observatory's charts and analytics allow the company to make informed decisions to drive its business.

"We now have complete confidence in the solution and will go even further next year by testing the dynamic pricing tool to adjust our prices in real time."

7. Conclusion: A Winning Collaboration

"Thanks to Price Observatory, we have not only optimized our pricing strategy, but we are also in a position to maintain our market leadership positioning, or even gain additional share."