Analyze Your Prices Against the Competition
Compare your prices with equivalent competitor products using Price Observatory
Position yourself more strategically with reliable, consistent, and centralized competitor monitoring focused on comparable SKUs from your main rivals.
Price Observatory allows you to automatically track how your products are priced versus the competition. Compare your items to equivalent products through manual matchings or AI-powered suggestions validated by our system.
Request your personalized demoPrice Observatory allows you to automatically track how your products are priced versus the competition. Compare your items to equivalent products through manual matchings or AI-powered suggestions validated by our system.
Are Your Prices Still Aligned with the Competition?
As a brand, you’ve defined a clear pricing strategy and curated your product image carefully. But in the field, competitors can behave aggressively or change their offers without notice.
Without dedicated monitoring, it’s hard to know if your prices are still competitive… or too high.
You may index your pricing based on raw material costs—but do your competitors do the same? Do they follow your price increases or ignore them?
Only automated competitor monitoring gives you a precise view of your market.
That’s why we developed a solution that objectively compares your products with equivalent competitor references, automatically and at scale.
No Clear Benchmarks
You don’t know if your prices are aligned, above, or below your direct competitors on equivalent products.
Inaccurate or Incomplete Comparisons
Products are similar but not identical—traditional monitoring tools can’t offer detailed comparisons by range or sub-category.
No Big Picture View
You have no visibility into long-term competitor price trends or which websites are the most aggressive.
Uncertain Commercial Decisions
Without structured insights, it’s difficult to adjust pricing recommendations, defend margins, or negotiate confidently with resellers.
Keep an Eye on Competing Brands and Equivalent Products
Automated Price Tracking on Comparable Products
We automatically track the prices of competitor products equivalent to yours—on the same websites and marketplaces where your products are listed, as well as on standalone e-commerce sites.
You get a clear view of pricing gaps by brand and by product range.
Price Trend and History Analysis
Access historical price trends for each equivalent competitor reference.
Identify which brands are strategically lowering prices, which apply steady increases, and use these insights to inform your own decisions.
Smart Matching of Competing Products
With our dedicated add-on, we suggest product matchings using AI.
You can validate or refine these suggestions to get precise, reliable comparisons—by subcategory, use case, or feature set.
Clear, Actionable Dashboards
All data is presented in a user-friendly interface, with filters by product, range, or country.
Easily export comparison tables to support internal meetings or strategic decision-making.
Request your personalized demoWe automatically track the prices of competitor products equivalent to yours—on the same websites and marketplaces where your products are listed, as well as on standalone e-commerce sites.
You get a clear view of pricing gaps by brand and by product range.
Price Trend and History Analysis
Access historical price trends for each equivalent competitor reference.
Identify which brands are strategically lowering prices, which apply steady increases, and use these insights to inform your own decisions.
Smart Matching of Competing Products
With our dedicated add-on, we suggest product matchings using AI.
You can validate or refine these suggestions to get precise, reliable comparisons—by subcategory, use case, or feature set.
Clear, Actionable Dashboards
All data is presented in a user-friendly interface, with filters by product, range, or country.
Easily export comparison tables to support internal meetings or strategic decision-making.
Why Compare Your Prices with Competing Brands Using Price Observatory?
Fine-Tune Your Positioning Strategy
By comparing your prices with equivalent brands, you get a clear view of where you stand—premium, mid-range, or entry-level—so your marketing ambitions align with market realities.
Control Your Brand Image Against Competitors
Inconsistent positioning versus comparable players can blur your brand’s perceived value.
Our tools help you spot excessive gaps and course-correct quickly.
Our tools help you spot excessive gaps and course-correct quickly.
Avoid Strategic Mistakes
Without visibility into your competitors’ pricing, you risk lowering prices unnecessarily—or staying overpriced.
With Price Observatory, you adjust prices smartly, product by product, range by range.
With Price Observatory, you adjust prices smartly, product by product, range by range.
Ready for a personalized demo?
Start nowFeatures Designed for Brands That Want to Compare Themselves with the Competition
Product-by-Product Price Comparison
Compare your prices to those of equivalent competitor products, across the same e-commerce sites and marketplaces where your products are sold.
A reliable foundation to support your pricing decisions.
A reliable foundation to support your pricing decisions.
Brand Analysis Module with Price History
Access a consolidated view of average competitor prices by brand and equivalent product.
Track changes over time with historical charts and detect emerging price trends.
Track changes over time with historical charts and detect emerging price trends.
Smart Matching of Equivalent Products
Take advantage of AI-powered suggestions to match your products with equivalent competitor items—even without EAN codes.
Our engine suggests the best matches, which you can manually validate for more accurate subcategory-level analysis.
Our engine suggests the best matches, which you can manually validate for more accurate subcategory-level analysis.
Multi-Brand Comparison Tables
Easily navigate between your products and competing brand references using filters by channel, country, category, or retailer.
Get actionable insights in just a few clicks for each SKU.
Get actionable insights in just a few clicks for each SKU.
Detection of Significant Price Gaps
Instantly identify products that are priced outside the market range—either far above or below comparable brands.
A powerful lever to protect your image, margins, and competitiveness.
A powerful lever to protect your image, margins, and competitiveness.
They’re Already Succeeding with Brand-Level Competitive Monitoring
Still on the Fence?
Too Complicated to Identify Equivalent Competitor Products?
That’s exactly what our automatic matching engine is built for.
Using artificial intelligence, we suggest comparable products for your catalog—even without EAN codes, even with vague titles or different visuals.
No Time to Track All Your Competitors?
With Price Observatory, you get a daily overview of competitor pricing, broken down by website, country, and brand.
Trends are highlighted automatically, and you receive alerts whenever a significant gap appears.
Data Too Fragmented or Hard to Use?
Our Brand Analysis module centralizes all relevant data: price histories, multi-brand comparisons, range-based views, and export-ready reports for internal meetings or BI tools.
Not Sure It Applies to Your Market?
Whether you’re in cosmetics, small appliances, toys, sports, or health & beauty, brands like yours already use this feature to validate price positioning, refine product strategy, or challenge their distributors.
That’s exactly what our automatic matching engine is built for.
Using artificial intelligence, we suggest comparable products for your catalog—even without EAN codes, even with vague titles or different visuals.
No Time to Track All Your Competitors?
With Price Observatory, you get a daily overview of competitor pricing, broken down by website, country, and brand.
Trends are highlighted automatically, and you receive alerts whenever a significant gap appears.
Data Too Fragmented or Hard to Use?
Our Brand Analysis module centralizes all relevant data: price histories, multi-brand comparisons, range-based views, and export-ready reports for internal meetings or BI tools.
Not Sure It Applies to Your Market?
Whether you’re in cosmetics, small appliances, toys, sports, or health & beauty, brands like yours already use this feature to validate price positioning, refine product strategy, or challenge their distributors.
Try It Free with No Obligation
In this personalized demo, you’ll see how our solution helps you compare your prices to equivalent competitor products, track pricing evolution across your market, and detect gaps that could harm your brand strategy.
You’ll explore key features in real time such as automatic matching of equivalent products, historical price trend analysis, visualizations by product range or country, and ready-to-use reporting tools.
This 100% tailored session is designed for brands that want to regain control over their pricing strategy. Whether you're present in 5 or 500 retail locations, you’ll leave the demo with concrete recommendations to sharpen your competitive edge.
Everything You Need to Know About Competitive Monitoring for Brands
Yes, Price Observatory supports multilingual, multi-country monitoring. You can view price gaps for your products and their equivalents by geographic market, adapt your local positioning, and fine-tune your international pricing strategy with precision.
Thanks to our historical data collection, the tool gives you access to your competitors’ promotional calendars. You can identify peak periods, promotional mechanisms (instant discounts, bundles, cashback offers), and their impact on average displayed prices.
Yes, the cross-analysis feature by range and sub-range helps you detect cannibalization effects—within your own catalog or against competing brands. This allows you to streamline your assortment and maximize the value of each product position.
Absolutely. The assortment coverage module shows whether your resellers carry your full product ranges or just a selection. You can identify visibility gaps, follow up with the relevant distributors, or adjust your commercial agreements accordingly.
Yes, Price Observatory data is exportable in multiple formats (Excel, API, BI connectors). You can easily integrate it into your analytics environment (Power BI, Looker, Tableau, etc.) to enrich your internal dashboards and strategic reporting.