Boost Your Margins and Stay Competitive with Dynamic Pricing
Automatically Adjust Your Prices in Real Time with Price Observatory
Get ahead of your competitors with automated dynamic pricing. Optimize your margins effortlessly and in real time.
Discover how our dynamic pricing software intelligently adjusts your prices based on market fluctuations.

Running an e-commerce store is no easy task…
We understand the daily challenges you face. That’s why our software is fully designed to help you overcome them efficiently.
As an online retailer, you’ve likely encountered one of the following situations:
Aggressive price competition
Your competitors don’t hesitate to drop their prices to win over your customers.
Time-consuming price adjustments
Manually changing your prices takes time and unnecessarily ties up your team.
Loss of margin due to slow reactions
A lack of responsiveness in price adjustments can lead to significant profit losses.
Hard-to-sell unsold inventory
Without a dynamic pricing strategy, some products stagnate and take up valuable space.
Luckily, we offer the solution for smart price monitoring
Automatically adjust your prices based on competition and demand : React instantly to market changes to stay competitive without sacrificing your margins.
Monitor your competitors’ prices in real time : Access accurate competitor insights to anticipate and adapt your pricing strategy.
Protect and maximize your margins : Set precise rules to ensure optimal profitability while remaining attractive to your customers.
Manage your stock proactively and efficiently : Anticipate shortages or overstock issues with targeted, relevant price adjustments.

Why Choose Dynamic Pricing with Price Observatory?
Optimize Your Margins
Boost your profits by intelligently adapting your prices—never sacrifice your margins unnecessarily.
Increase Your Agility
Stay consistently competitive with instant, automated price adjustments based on market changes.
Reduce Manual Effort
Free up your team from repetitive tasks by fully automating your price monitoring and adjustments.
Interested in a Personalized Demo?
Get startedFeatures Designed Specifically for Your Success
Ultra-Precise Automatic Matching
Advanced algorithms combined with human quality control ensure reliable product matching.
Automated Repricing or Manual Validation
Choose the level of autonomy that suits you—via API or CSV export.
Complete 2-Year Price History
Anticipate seasonal trends and easily comply with legal requirements (Omnibus Directive).
Multichannel Analysis
Effectively manage your pricing across e-commerce sites, marketplaces, and price comparison platforms.
Real-Time Alerts
Get instant notifications about competitor price changes and promotions.

They’re Already Succeeding with Dynamic Pricing

“What matters most to me is the quality and reliability of the data provided—and in that regard, the algorithms from Price Observatory, combined with their quality team, give me complete satisfaction.”
Patrick MOREAU
GTM Excellence Head of Pricing – Schneider Electric

“Our goal is to strike the right balance between our purchase prices, margins, and brand image as a fair-priced retailer. In this sense, Price Observatory helps us maintain a very strong brand image.”
Mathieu COUPÉ
Head of Sales Management and Strategy - Bébé 9

“Price Observatory allows us to monitor competitor prices and stay aligned—without ever going lower.”
Mathias CORBIN
Co-founder - Cuisineaddict.com
And they’re not the only ones who trust us…
Request your personalized demoStill on the Fence?
Limited budget?
Our fast, measurable return on investment makes the decision easy.
Integration too complex?
Our dedicated team will guide you step by step for a smooth onboarding.
Afraid of losing control?
You always choose between full automation or manual validation.
Worried about how customers will perceive it?
We help you communicate your pricing strategy clearly to maintain customer trust.
Try It Free with No Obligation
Get a personalized demo within 24 hours—completely free.
During this demo, we’ll walk you through every aspect of our solution: the intuitive interface, the precision of our matching algorithms, the power of our repricing engine, and the flexibility of the rule settings.
This session is 100% tailored to your needs—whether you’re a small e-commerce store or a large brand, we’ll show you exactly how Price Observatory can meet your goals, improve your margins, and simplify your daily operations.
Request your personalized demoDuring this demo, we’ll walk you through every aspect of our solution: the intuitive interface, the precision of our matching algorithms, the power of our repricing engine, and the flexibility of the rule settings.
This session is 100% tailored to your needs—whether you’re a small e-commerce store or a large brand, we’ll show you exactly how Price Observatory can meet your goals, improve your margins, and simplify your daily operations.
Everything You Need to Know About Dynamic Pricing in E-commerce
It’s a smart pricing strategy that automatically adjusts your prices based on competition, demand, stock levels, or seasonality.
The goal isn’t to always be the cheapest—but to be the most profitable while staying competitive.
The goal isn’t to always be the cheapest—but to be the most profitable while staying competitive.
Integration is quick and flexible: via API for full automation, via Excel files if you prefer manual control, or through automated feeds connected to your CRM or ERP.
Most of our clients see an immediate boost in margins, better stock management, and significant time savings.
This strategy also helps avoid selling at a loss by allowing you to set minimum margin rules.
This strategy also helps avoid selling at a loss by allowing you to set minimum margin rules.
Absolutely! Whether you’re a small business, medium-sized company, or large retailer, our solution adapts to your data volume, catalog size, and organizational complexity.
The configuration is 100% customizable.
The configuration is 100% customizable.
No problem. You can keep full control at every step.
Our tools let you approve prices before they go live, receive pricing suggestions instead of automatic changes, and set the frequency of updates according to your preferences.
Our tools let you approve prices before they go live, receive pricing suggestions instead of automatic changes, and set the frequency of updates according to your preferences.