A price monitoring solution
for the cosmetic industry needs
Reseller price monitoring, market analysis, and distribution network analysis
Automate price monitoring for your cosmetic brand and track competitors and resellers' pricings
In a market as competitive, fragmented, and image-sensitive as cosmetics—where skincare, makeup, fragrances, dermocosmetics, and hygiene-beauty coexist—controlling your pricing strategy is essential to preserving your brand’s perceived value and staying competitive.
Thanks to our advanced technology and deep understanding of industry-specific challenges—frequent promotions, high seasonality, the rise of private labels, and the influence of pharmacy or selective distribution networks—Price Observatory enables you to precisely monitor price changes, identify active resellers, and adjust your pricing strategy quickly and effectively.
Whether you’re a brand, manufacturer, distributor, or a specialized e-commerce retailer, our pricing intelligence solution gives you full visibility over your competitors, marketplaces, and entire distribution network.
Automate price monitoring and optimize your distribution strategy in the cosmetics industry
Price Observatory for cosmetics retailers
Price Observatory for cosmetics manufacturers
Pricing Competitiveness & Revenue Growth
- Maintain a competitive price image by comparing your prices to competitors on a level playing field.
- Boost revenue by automatically adjusting your prices based on demand, stock levels, and market movements.
- Focus your Google Ads campaigns on products where your price positioning is strongest.
Margin Optimization & Financial Control
- Adjust your margins even when applying volume discounts or promotions, taking purchase costs into account.
- Negotiate more effectively with suppliers using real competitor pricing data.
- Support your pricing recommendations with reliable, daily-updated data when working with retail partners.
- Strengthen supplier and partner relationships with a more transparent, data-driven pricing strategy.
Competitor Monitoring & Market Responsiveness
- Track competitor promotions, stockouts, and assortment changes in real time.
- Monitor price trends by product line or family to anticipate seasonal or competitive shifts.
- Get instant insight into your own pricing changes: new promos, price updates, and market positioning.
Productivity & Technical Integration
- Save valuable time by automating price monitoring across thousands of SKUs.
- Seamlessly integrate pricing data into your e-commerce site using our API connector or custom exports.
Visibility & Distribution Network Control
- Take control of your online distribution by identifying all resellers—including unauthorized ones—through automatic EAN detection.
- Monitor product presence across marketplaces and get alerts for uncontrolled sales channels.
- Be instantly notified of any MAP/MSRP violations or aggressive pricing tactics.
- Detect stockouts among distributors to anticipate restocking needs or trigger follow-up orders.
Brand Image & E-Merchandising Compliance
- Protect your brand’s perceived value by spotting inconsistencies or unintended devaluations.
- Evaluate the quality of product presentation—images, descriptions, variants—automatically verified by our system.
- Track product reviews and ratings to detect recurring issues and guide your R&D.
Competitive Analysis & Strategic Management
- Analyze your product positioning by range, country, reseller type, or distribution channel.
- Access reliable indicators on direct competitors: pricing, promotion frequency, assortment width, and more.
Data Activation & Sales Efficiency
- Support your sales and marketing decisions with clear dashboards or via our API integrated with your BI tools.
- Provide your sales teams with actionable insights to negotiate better, correct pricing gaps, or strengthen distributor partnerships.
They chose Price Observatory for their price monitoring in cosmetics
"Price Observatory has been our partner since 2020 and we've been happy with the solutionsince the beginning. We expect our partners to be responsive, transparent and available, and we find all of this at Price Observatory. Thanks to them, we control our growth and maintain our results."
[FOR THE BEAUTY INDUSTRY]
Price Observatory provides all the tools you need to meet the specific challenges of the cosmetics sector
We meet the specific needs of cosmetics e-commerce retailers:
- Continuously monitor your competitors’ prices and stock availability with our monitoring features and Chrome extension.
- Analyze your price positioning by category, brand, or competitor to fine-tune your strategy.
- Automatically align your prices with the market using dynamic pricing.
- Create advanced repricing rules tailored to your business objectives.
- Choose whether to include shipping fees, promotions, or other variables in your pricing rules.
- Factor in your competitors’ stock levels to adjust prices based on their availability.
- Set and manage rule triggers based on your own custom criteria.
- Analyze your competitors’ product catalogs to uncover opportunities for expansion or repositioning.
- Receive real-time email alerts whenever a key event occurs (price change, stockout, new promotion, etc.).
We meet the specific needs of cosmetics brands and manufacturers:
- Monitor retail pricing to ensure alignment with your pricing strategy.
- Compare your price evolution with that of your competitors to adjust your positioning in real time.
- Receive alerts when a stockout is detected at one of your distributors.
- Ensure your products are correctly priced and your e-merchandising agreements are respected.
- Analyze customer reviews and ratings to detect usage issues and respond effectively.
- Monitor the consistency of visuals and product descriptions used by your distributors to protect your brand image.
- Track price indexes by country to validate consistent implementation of your international pricing strategy.
Find out how to run price monitoring
for your cosmetics business
Personalized demofor your cosmetics business
[For brands and manufacturers]
Keep an eye on customer ratings and reviews
- Analyze customer ratings and reviews
- Address usability issues
- Feed information back to R&D
[For e-commerce sites]
Stay dynamic on pricing
- Monitor prices with detailed features
- Align your prices with your competitors using automatic or manual Dynamic Pricing
- Keep control of your pricing strategy daily
[For brands and manufacturers]
Scrutinize your competitors
- Monitor your competitors' selling prices
- Compare prices and their evolution against your competitors
- Get access to dashboards to help you make decisions
[For e-commerce sites]
Keep your inventory up to date
- Keep track of your competitors' stocks to adjust prices
- Analyze your competitors' product assortment
- Anticipate your orders
Everything you need to know about pricing intelligence in the cosmetics industry
The beauty and skincare market is extremely competitive, with strong seasonality, frequent product launches (new serums, creams, fragrances, etc.), and high exposure on marketplaces. Pricing intelligence helps you monitor competitor brand prices, control the retail prices applied by your distributors, and protect your positioning—especially if you sell via selective or premium channels.
Yes. Price Observatory collects price data, stock availability, visuals, and product descriptions across both general marketplaces and beauty-specialized platforms.
You can identify authorized and unauthorized sellers offering your skincare, makeup, fragrances, haircare, or natural cosmetics—and track their commercial practices in real time.
You can identify authorized and unauthorized sellers offering your skincare, makeup, fragrances, haircare, or natural cosmetics—and track their commercial practices in real time.
Absolutely. You’ll receive custom alerts as soon as a distributor violates your MAP/MSRP policy, applies excessive discounts on a hero product (such as a best-selling anti-aging cream), or displays outdated or non-compliant images.
This is essential for preserving your brand value and avoiding conflict with premium partners.
This is essential for preserving your brand value and avoiding conflict with premium partners.
Yes. Our solution verifies not just prices, but also visuals, packaging highlights, product claims (e.g., “paraben-free,” “vegan,” “made in France”), titles, and product variants (formats, gift sets, shades).
You can ensure that your beauty routine products are consistently and correctly presented—even across indirect sales channels.
You can ensure that your beauty routine products are consistently and correctly presented—even across indirect sales channels.
Absolutely. You can analyze your pricing by country, track price gaps across markets (France, Germany, UK…), check the enforcement of your selective distribution agreements, and adapt your pricing strategy to local cultural and regulatory differences (e.g., INCI labeling, local languages).
Our tool helps you manage your global brand image while accounting for local market nuances.
Our tool helps you manage your global brand image while accounting for local market nuances.