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Omnibus EU Directive impact on Pricing Strategies

Find out how to comply with the Omnibus regulation in your Pricing Strategy while remaining competitive
Published on 07/05/2024
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pricing effet de leurre

Like Apple, test the pricing strategy of the decoy effect

Learn how Apple, Spotify, and Pathé are using the decoy pricing technique to maximize their sales and profits.
Published on 02/05/2024
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Comment obtenir la Buy Box sur Amazon et un contrat de détention permanent

E-commerce: how to get the Buy Box on Amazon

Find out what the Amazon Buy Box is, its importance, how its algorithms work, and how to get it to perform on Amazon.
Published on 02/05/2024
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