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Omnibus EU Directive impact on Pricing Strategies

Find out how to comply with the Omnibus regulation in your Pricing Strategy while remaining competitive
Published on 07/05/2024
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pricing effet de leurre

Like Apple, test the pricing strategy of the decoy effect

Learn how Apple, Spotify, and Pathé are using the decoy pricing technique to maximize their sales and profits.
Published on 02/05/2024
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10 règles de pricing pour les marques

The 10 Pricing Rules Every Brand Should Know

Discover the top 10 pricing strategies to optimize your MAP policy
Published on 30/04/2024
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