A price monitoring solution
for the healthcare and medical industry
Reseller price monitoring, market analysis, and distribution network analysis
Automate price monitoring for your healthcare and medical products and track competitors and resellers' pricings
In such a sensitive, regulated, and competitive market—where over-the-counter medicines, medical devices, dietary supplements, dermatological care, and hygiene products coexist—pricing control is a strategic priority to protect both your margins and your brand image.
Thanks to our advanced pricing intelligence technology and deep expertise in the sector’s specificities—unit-based pricing (per unit, per box, per ml), B2B/B2C logic, channel-specific regulations, and strong competitive pressure on marketplaces—Price Observatory enables you to accurately track market prices, identify authorized and unauthorized resellers, and adjust your pricing strategy in real time.
Whether you are a pharmaceutical laboratory, a medical device manufacturer, a dermocosmetic brand, or an online pharmacy, our solution adapts to your structure and provides full visibility over your competitors, distributors, and online sales channels.
Automate price monitoring and optimize your distribution strategy in the healthcare and medical industry
For e-commerce and retailers in the health/medical sector
For brands and manufacturers in the health/medical sector
Pricing Competitiveness & Revenue Growth
- Maintain a competitive price image by comparing your prices to competitors on a level playing field.
- Boost revenue by automatically adjusting your prices based on demand, stock levels, and market movements.
- Focus your Google Ads campaigns on products where your price positioning is strongest.
Margin Optimization & Financial Control
- Adjust your margins even when applying volume discounts or promotions, taking purchase costs into account.
- Negotiate more effectively with suppliers using real competitor pricing data.
- Support your pricing recommendations with reliable, daily-updated data when working with retail partners.
- Strengthen supplier and partner relationships with a more transparent, data-driven pricing strategy.
Competitor Monitoring & Market Responsiveness
- Track competitor promotions, stockouts, and assortment changes in real time.
- Monitor price trends by product line or family to anticipate seasonal or competitive shifts.
- Get instant insight into your own pricing changes: new promos, price updates, and market positioning.
Productivity & Technical Integration
- Save valuable time by automating price monitoring across thousands of SKUs.
- Seamlessly integrate pricing data into your e-commerce site using our API connector or custom exports.
Visibility & Distribution Network Control
- Take control of your online distribution by identifying all resellers—including unauthorized ones—through automatic EAN detection.
- Monitor product presence across marketplaces and get alerts for uncontrolled sales channels.
- Be instantly notified of any MAP/MSRP violations or aggressive pricing tactics.
- Detect stockouts among distributors to anticipate restocking needs or trigger follow-up orders.
Brand Image & E-Merchandising Compliance
- Protect your brand’s perceived value by spotting inconsistencies or unintended devaluations.
- Evaluate the quality of product presentation—images, descriptions, variants—automatically verified by our system.
- Track product reviews and ratings to detect recurring issues and guide your R&D.
Competitive Analysis & Strategic Management
- Analyze your product positioning by range, country, reseller type, or distribution channel.
- Access reliable indicators on direct competitors: pricing, promotion frequency, assortment width, and more.
Data Activation & Sales Efficiency
- Support your sales and marketing decisions with clear dashboards or via our API integrated with your BI tools.
- Provide your sales teams with actionable insights to negotiate better, correct pricing gaps, or strengthen distributor partnerships.
They chose Price Observatory for their price monitoring in healthcare and medical sector
“Price Observatory is an easy-to-use software. Its interface is intuitive, and the email alerts allow us to react quickly to competitor price changes, which optimizes our competitiveness. The automation of price monitoring saves us valuable time and ensures we can always display competitive prices.”
[FOR THE HEALTHCARE INDUSTRY]
Price Observatory enables healthcare players to implement precise and reliable pricing intelligence
We meet the specific needs of e-commerce sites dedicated to healthcare, medical, pharmacy, parapharmacy, and laboratories:
- Access the most reliable pricing data for your ranges of OTC medicines, medical devices, dermocosmetic care, or dietary supplements.
- Automatically track competitor prices several times a day, including during promotional campaigns, product launches, or peak seasonal periods (flu, allergies, etc.).
- Monitor in real time the prices charged online by e-pharmacies, marketplaces, digitalized pharmacies, or parapharmacy chains thanks to our Chrome extension.
- Compare your prices with private label products, competing laboratories, or equivalent items with similar indications and formulations to fine-tune your positioning.
- Get alerts when a competitor runs out of stock or sees reduced availability on strategic products (hand sanitizers, antigen tests, etc.).
- Automate price comparisons per box, per dose unit, per milliliter, or per gram to ensure fair analysis across different packaging formats.
- Factor in tiered pricing models in B2B circuits (wholesalers, buying groups) or volume discounts to structure your pricing strategy without sacrificing margins.
We meet the specific needs of healthcare, medical, pharmacy, parapharmacy, and laboratory brands and manufacturers:
- Continuously monitor the retail prices applied by your distributors, online pharmacies, parapharmacies, and healthcare marketplaces.
- Compare the evolution of your prices with those of competing laboratories by therapeutic range (dermocosmetics, dietary supplements, medical devices, OTC products…) or by indication.
- Receive automatic alerts in case of stockouts on your flagship products (vitamins, tests, disinfectant solutions…), allowing you to react quickly and secure availability.
- Ensure that your SKUs comply with MSRP/MAP policies and quickly detect any deviation or pricing drift across official and unauthorized distribution networks.
- Analyze customer reviews and ratings of your skincare, hygiene products, or medical devices to inform your quality department and guide future product development.
- Control the compliance of visuals, trade names, and product descriptions published by resellers to preserve the reliability and rigor associated with your healthcare brand.
- Track price discrepancies across countries, pharmacy chains, or channels (e-commerce, physical networks, marketplaces) to finely manage your multichannel and international strategy.
Discover how to implement effective pricing intelligence for the healthcare and medical sector
Personalized demo[For brands and manufacturers]
Keep an eye on customer ratings and reviews
- Analyze customer ratings and reviews
- Address usability issues
- Feed information back to R&D
[For e-commerce sites]
Stay dynamic on pricing
- Monitor prices with detailed features
- Align your prices with your competitors using automatic or manual Dynamic Pricing
- Keep control of your pricing strategy daily
[For brands and manufacturers]
Scrutinize your competitors
- Monitor your competitors' selling prices
- Compare prices and their evolution against your competitors
- Get access to dashboards to help you make decisions
[For e-commerce sites]
Keep your inventory up to date
- Keep track of your competitors' stocks to adjust prices
- Analyze your competitors' product assortment
- Anticipate your orders
Everything you need to know about pricing intelligence in the healthcare and medical sector
In a market as regulated and competitive as healthcare—covering OTC medicines, medical devices, dermocosmetics, and more—pricing control is strategic. Reliable pricing intelligence allows you to ensure compliance with MSRP/MAP policies, detect pricing deviations on marketplaces, and protect the perceived value of your products.
Our solution is adapted to a wide range of healthcare and parapharmaceutical products: dietary supplements, medical devices (DASRI, dressings, blood pressure monitors), dermatological cosmetics, hygiene products, baby care, animal health, antigen tests, and more.
Tracking can be done by EAN, by product range, or by distribution channel (online pharmacies, marketplaces, specialized distributors…).
Tracking can be done by EAN, by product range, or by distribution channel (online pharmacies, marketplaces, specialized distributors…).
Yes. With automatic EAN-based detection, we can identify active resellers even if they are not part of your authorized network. This gives you a clear view of how your products are truly being distributed across all channels—including Amazon, Doctipharma, Boticinal, Atida, and others.
Absolutely. We track customer ratings and reviews for each product page, helping you spot recurring issues, improvement opportunities, and strengths to highlight.
We also monitor the compliance of visuals, product titles, technical sheets, and therapeutic claims to guarantee the credibility and seriousness of your brand image.
We also monitor the compliance of visuals, product titles, technical sheets, and therapeutic claims to guarantee the credibility and seriousness of your brand image.
Yes. Our solution adapts to the specific requirements of the medical sector: fixed or tiered pricing depending on regulations, differentiation between pharmacies, online resellers, or hospitals, and handling of OTC vs. prescription-only products.
You can configure precise rules according to your catalogs, territories, and commercial priorities.
You can configure precise rules according to your catalogs, territories, and commercial priorities.