The pricing intelligence solution 100% tailored to the DIY and tools industry
Reseller price monitoring, market analysis, and distribution network analysis
E-commerce sites, brands, or manufacturers in the DIY and hardware sector—automate the monitoring of your own prices, your competitors’, and your resellers’
In a dense, fragmented, and highly technical market like DIY and tools—where materials, consumables, hardware, construction equipment, and spare parts coexist—controlling your pricing is a strategic lever for competitiveness.
Thanks to our advanced technology and deep understanding of the sector’s specificities—heterogeneous pricing units like €/m², €/per box, €/per item, tiered pricing models, B2B/B2C mix, strong seasonality—Price Observatory enables you to precisely track market prices, identify resellers, and adjust your pricing in real time.
Whether you’re a distributor, manufacturer, or pure e-commerce player, our pricing intelligence solution gives you full visibility over your competitors, marketplaces, and the entirety of your distribution network.
Automate price monitoring and optimize your distribution strategy in the DIY and tools industry
For e-commerce sites and retailers in DIY/tools
For brands and manufacturers in DIY/tools
Pricing Competitiveness & Revenue Growth
- Maintain a competitive price image by comparing your prices to competitors on a level playing field.
- Boost revenue by automatically adjusting your prices based on demand, stock levels, and market movements.
- Focus your Google Ads campaigns on products where your price positioning is strongest.
Margin Optimization & Financial Control
- Adjust your margins even when applying volume discounts or promotions, taking purchase costs into account.
- Negotiate more effectively with suppliers using real competitor pricing data.
- Support your pricing recommendations with reliable, daily-updated data when working with retail partners.
- Strengthen supplier and partner relationships with a more transparent, data-driven pricing strategy.
Competitor Monitoring & Market Responsiveness
- Track competitor promotions, stockouts, and assortment changes in real time.
- Monitor price trends by product line or family to anticipate seasonal or competitive shifts.
- Get instant insight into your own pricing changes: new promos, price updates, and market positioning.
Productivity & Technical Integration
- Save valuable time by automating price monitoring across thousands of SKUs.
- Seamlessly integrate pricing data into your e-commerce site using our API connector or custom exports.
Visibility & Distribution Network Control
- Take control of your online distribution by identifying all resellers—including unauthorized ones—through automatic EAN detection.
- Monitor product presence across marketplaces and get alerts for uncontrolled sales channels.
- Be instantly notified of any MAP/MSRP violations or aggressive pricing tactics.
- Detect stockouts among distributors to anticipate restocking needs or trigger follow-up orders.
Brand Image & E-Merchandising Compliance
- Protect your brand’s perceived value by spotting inconsistencies or unintended devaluations.
- Evaluate the quality of product presentation—images, descriptions, variants—automatically verified by our system.
- Track product reviews and ratings to detect recurring issues and guide your R&D.
Competitive Analysis & Strategic Management
- Analyze your product positioning by range, country, reseller type, or distribution channel.
- Access reliable indicators on direct competitors: pricing, promotion frequency, assortment width, and more.
Data Activation & Sales Efficiency
- Support your sales and marketing decisions with clear dashboards or via our API integrated with your BI tools.
- Provide your sales teams with actionable insights to negotiate better, correct pricing gaps, or strengthen distributor partnerships.
They chose Price Observatory for their pricing intelligence in the DIY and tools sector
"Thanks to Price Observatory, we now have a clear view of our competitors’ prices, which allows us to make well-informed decisions about our own pricing."
[FOR THE DIY & TOOLS INDUSTRY]
Price Observatory gives DIY and tools businesses the tools they need for precise, reliable pricing intelligence
We meet the specific needs of DIY and hardware e-commerce retailers:
- Access the most reliable pricing data for your ranges of tools, materials, construction equipment, or hardware.
- Automatically collect your competitors’ prices multiple times a day—especially during seasonal promotions, clearance events, or sales periods.
- Track competitor pricing in real time using our Chrome extension and make data-driven decisions in just a few clicks.
- Compare your prices with private-label (store brand) products or equivalent references to refine your positioning.
- Get notified when a competitor experiences stockouts or reduced availability, helping you anticipate commercial opportunities.
- Automate unit conversions (€/m², €/per unit, €/per box) to ensure fair and accurate price comparisons.
- Integrate tiered pricing logic into your strategy to boost volume while protecting your profitability.
We meet the specific needs of DIY and tools brands and manufacturers:
- Continuously monitor the retail prices of your products on reseller websites and marketplaces.
- Compare how your prices evolve against competing products—by range or usage (power tools, consumables, hardware, etc.).
- Receive automatic alerts when your SKUs go out of stock, so you can anticipate demand or follow up with distributors.
- Ensure your products are correctly positioned with regard to MSRP/MAP policies and spot pricing deviations early.
- Analyze customer reviews and ratings for your products to identify improvement opportunities or highlight top performers.
- Check the quality and consistency of visuals, titles, and product descriptions used by your distributors to maintain brand coherence.
- Track price discrepancies by country or sales channel to validate or adjust your international distribution strategy.
Find out how to run price monitoring
for your DIY and tools business
Personalized demofor your DIY and tools business
[For brands and manufacturers]
Keep an eye on customer ratings and reviews
- Analyze customer ratings and reviews
- Address usability issues
- Feed information back to R&D
[For e-commerce sites]
Stay dynamic on pricing
- Monitor prices with detailed features
- Align your prices with your competitors using automatic or manual Dynamic Pricing
- Keep control of your pricing strategy daily
[For brands and manufacturers]
Scrutinize your competitors
- Monitor your competitors' selling prices
- Compare prices and their evolution against your competitors
- Get access to dashboards to help you make decisions
[For e-commerce sites]
Keep your inventory up to date
- Keep track of your competitors' stocks to adjust prices
- Analyze your competitors' product assortment
- Anticipate your orders
Everything you need to know about pricing intelligence in the DIY and tools industry
In a highly competitive and fragmented market, our solution helps you automatically track the prices set by competitors, distributors, and marketplaces.
You gain a clear view of your pricing position, anticipate market movements, and optimize your margins while staying competitive.
You gain a clear view of your pricing position, anticipate market movements, and optimize your margins while staying competitive.
Yes—this is one of our key strengths. We offer automatic unit conversion (€/m², €/per plank, €/per box, etc.) to enable accurate price comparisons even when packaging and formats differ.
Our tool fully supports volume-based pricing strategies. You can define custom comparison rules to evaluate your prices against competitors offering bulk discounts or tiered pricing brackets.
Yes. Our solution adapts to any distribution model—B2B, B2C, or hybrid.
You decide which websites, platforms, or distributors to track, whether they’re professional outlets, marketplaces, or consumer-facing e-commerce sites.
You decide which websites, platforms, or distributors to track, whether they’re professional outlets, marketplaces, or consumer-facing e-commerce sites.
Absolutely. We monitor marketplaces and help you identify active resellers—even if they aren’t officially listed—through EAN-based detection and analysis.