Aubert Automates Its Competitive Price Monitoring with Price Observatory and Saves Several Hours a Day
1. About Aubert: A Leading and Historic Player in the Babycare Sector
Founded over 80 years ago, Aubert is one of France’s leading brands in the babycare industry. Specializing in products for babies and young children, the brand offers a comprehensive range aimed at expectant and new parents: strollers, car seats, furniture, textiles, food, hygiene products, toys, and more.
Aubert stands out with its fully integrated distribution model: the company directly operates 120 stores in France, along with two outlets in Switzerland, in addition to its e-commerce platform. It applies a uniform pricing policy across all channels, ensuring consistent, transparent, and clear pricing for its customers.
Renowned for its in-store advice and carefully curated product selection, Aubert supports families from pregnancy through the early years of their child’s life.
2. The Challenge: Saving Time and Improving Competitive Positioning
Before implementing Price Observatory, Aubert’s product managers conducted competitive price monitoring manually, searching for each product’s price individually on Google Shopping—a time-consuming and inefficient process.
To improve team productivity, Laure Teufel, Purchasing & Marketing Manager at Aubert, was looking for a solution that could automate price monitoring for comparable products while remaining user-friendly and accessible.
3. Why Aubert Chose Price Observatory
Several key factors led Aubert to select Price Observatory over other solutions:
- A clear and intuitive interface that was instantly adopted by the teams
- An excellent value for money
- A smooth and fast setup process
- Training and onboarding described as “impeccable”
The result: Within the first month of using the tool, product managers gained 2 to 3 hours per day, freeing up time for higher-value tasks.
4. A Tool Well Received by Teams
Feedback from users is unanimous: the tool is seen as simple, pleasant to use, and perfectly aligned with daily competitive monitoring needs.
Today, the team uses it to analyze Aubert’s price positioning in real time compared to the competition—an essential capability in a market where price comparison plays a decisive role.
5. What’s Next: Even Greater Efficiency
Aubert is already exploring several opportunities to further increase the impact of Price Observatory:
- The potential implementation of automated repricing rules in the medium term
- A connection with Google Ads to better align advertising campaigns with pricing strategy
- Opening the platform to the agency managing Google and META campaigns, to ensure tight alignment between pricing and marketing strategy