Stay Visible and Competitive with Google Shopping Price Monitoring
Track your competitors’ prices in real time and optimize your positioning.
Ranking at the top of Google Shopping results requires precision—down to the last cent. With our solution, you track every price change and optimize your Merchant Center without sacrificing your margins.
Discover how our Google Shopping price monitoring technology helps you gain visibility without driving up your acquisition costs.
Staying Visible and Profitable on Google Shopping Is a Full-Time Job…
We know how hard it is to stay both visible and profitable on this comparison engine—it can quickly become an operational nightmare. That’s why we created a tool that helps you regain control of the competition on Google.
As a brand or e-commerce business, you’ve probably faced situations like these:
Fast and intense competition
Competitors change their prices multiple times a day—and you can’t keep up.
Low visibility despite high-quality products
Your listings fall to the bottom of the comparison page due to a minor price difference.
Unprofitable Google Ads campaigns
You’re promoting your top products, but they don’t convert—because of poor pricing.
Lack of market movement insights
You learn too late about competitor promotions or updated offers.
We Have the Solution to Optimize Your Google Ads Spend
Adjust your prices based on market movements: Spot price differences in real time and react immediately to maintain your position in Google Shopping results.
Precisely track your competitors on Google Shopping: See product prices, shipping fees, and promotions from every seller offering your products—or equivalent ones.
Protect your margins while staying competitive: Focus your efforts on products where you’re well positioned to generate profit—not just clicks.
Improve targeting in your Google Ads campaigns: Invest where the visibility/conversion/margin ratio is most favorable.
Why Monitor Google Shopping Prices with Price Observatory?
Maximize your return on ad spend (ROAS)
By targeting products where your price is competitive, you avoid wasting budget and improve profitability.
Adapt all your prices in real time
Instantly respond to changes in the comparison engine: pricing updates, promos, stockouts, and more.
Track the presence of your products
Identify strategic products that are poorly positioned and adjust your paid search strategy accordingly.
Interested in a Personalized Demo?
Get startedFeatures Designed to Boost Performance on Google Shopping and Google Ads
Automatic matching on the Google Product Feed
Identify your products on Google Shopping—even without EANs—thanks to our intelligent algorithms and human validation.
Monitoring of shipping fees and competitor promotions
Compare actual displayed prices, including discounts, delivery times, and added costs.
Ultra-reactive price alerts
Get notified the moment a competitor lowers a price or launches a promotion on a tracked product.
Product, category, or reseller-level analysis
Filter key insights in the Merchant Center to fine-tune your price adjustments and Google Ads campaigns.
Seamless integration with your SEA strategy
Base your bidding decisions on product-level competitiveness and connect our tool to your paid media management system.
Spareka Uses Price Observatory to Optimize SEA Visibility
“One of our main goals in implementing competitive monitoring was to optimize our SEA acquisition costs while maximizing our visibility on Google Shopping.
Thanks to this monitoring, we adjust our prices in real time based on competitor activity across all our product categories.
The matchings we get are more accurate and reliable, with a 30% increase in new matchings compared to our previous solution—at a lower cost.”
Benoît GAUFFRETEAU
Head of Purchasing and Pricing - Spareka
Still on the Fence?
Limited budget?
Every wasted click on Google Shopping costs more than a tool that prevents it. ROI is fast and measurable.Complex integration?
Our solution fits seamlessly into your setup. Feed, API, Excel—we adapt to your tools and guide you from A to Z.
Worried about losing control?
You decide the level of automation. Nothing happens without your approval—if that’s what you prefer.
Too technical?
Our interface is clear, visual, and built for marketing teams. You’ll never feel overwhelmed.
Try It Free with No Obligation
Get a free personalized demo within 24 hours.
We’ll show you live how our tool tracks Google Shopping prices, detects real-time changes, and helps you optimize both bids and margins in just a few clicks.
Whether you’re a small online store or a large-scale brand, you’ll leave with clear, actionable insights to improve your campaigns and outsmart your competitors.
Request your personalized demoWe’ll show you live how our tool tracks Google Shopping prices, detects real-time changes, and helps you optimize both bids and margins in just a few clicks.
Whether you’re a small online store or a large-scale brand, you’ll leave with clear, actionable insights to improve your campaigns and outsmart your competitors.
Everything You Need to Know About Google Shopping Price Monitoring
It’s the automated tracking of prices, promotions, shipping fees, and special offers displayed by your competitors on Google’s comparison engine.
Not necessarily. You can monitor your competitors even if you’re not currently running ads. However, to optimize your paid campaigns, integration is recommended.
Through smart matching that combines titles, attributes, images, and categories. No EAN is required for effective comparison.
Yes. You can configure targeted alerts based on your goals: price changes, promotions, shifts in positioning, etc.
Yes. You can export the data and integrate it into your SEA tools, CRM, or BI dashboards via CSV or API.