Set the Right Prices with Price Benchmarking
Instantly identify your competitors’ price positioning and enter the market with confidence using Price Observatory
See exactly where you stand against your competitors. Spot pricing gaps, correct imbalances, and adjust your strategy with clarity.
Discover how our price benchmarking tool gives you a clear, actionable view of your market position—so you can make smarter pricing decisions.
Managing Your Pricing Strategy Without Reliable Data Is Tough…
We know how hard it is to set the right prices when you don’t know exactly how your competitors are positioned. That’s why we built a tool that gives you the visibility you need.
As a brand or an e-commerce retailer, you’ve likely faced one or more of these challenges:
As a brand or an e-commerce retailer, you’ve likely faced one or more of these challenges:
Lack of market benchmarks
You don’t know if your prices are too high, too low, or just misaligned with your competitors.
Guesswork during product launches
Without comparative data, you choose a price and hope for the best.
Strategy disconnected from the reality
Your pricing strategy looks good on paper—until a competitor slashes prices without you even knowing.
Missed opportunities
You could have priced higher (or better) if you’d known your competitors were all above you.
Fortunately, We Have the Solution for Accurate and Competitive Price Positioning
Automatically monitor your market: Our technology continuously collects and compares prices across any websites or marketplaces you want to analyze.
Identify price optimization opportunities: Never let your products be undervalued or poorly positioned compared to the market again.
Make better use of high-margin products: Pinpoint where you can raise prices without losing your competitive edge.
React quickly to market changes: With clear dashboards and alerts, you can adjust your prices in real time.
Why Use Price Benchmarking with Price Observatory?
Always stay at the right price
With precise comparisons, you can adjust your prices intelligently to stay competitive without hurting your margins.
Anticipate market changes
With two years of price history, you can spot trends and plan your next move in advance.
Move from reactive to proactive
With our dashboards and alerts, you can take action before competitors gain the upper hand.
Interested in a Personalized Demo?
Get startedAdvanced Features to Drive Your Pricing Strategy
Live, dynamic benchmarking
Your price positioning is updated daily so you can react without delay.
Connected with monitoring and repricing
Link benchmarking with our dynamic pricing engine to automate your adjustments with confidence.
Customized multi-level analysis
Compare your prices by the criteria that matter most: channel, segment, brand, range, or specific competitor.
CSV & API exports
Integrate your benchmarks into your existing systems and share your insights with your team in just a few clicks.
Significant misalignment alerts
Get automatic notifications whenever a major price gap is detected, so you can respond in time.
They’re Already Succeeding with Price Benchmarking
“Thanks to Price Observatory, we have a clear view of our competitors’ prices, which allows us to make informed decisions about our own pricing.”
Patrick MOREAU
GTM Excellence Head of Pricing – Schneider Electric
“With this monitoring, we adjust our prices in real time based on competitor moves across all our product categories.”
Benoît GAUFFRETEAU
Head of Purchasing & Pricing - Spareka
“Monitoring prices would be unthinkable without Price Observatory—now managing 15,000 products and hundreds of competitors.”
Mathias CORBIN
Co-founder - Cuisineaddict.com
Still on the Fence?
Limited budget?
Think of all the sales you’re missing due to poor price positioning. Benchmarking helps you detect and correct price gaps instantly.
No time to manage it?
Our tool does all the work—collection, analysis, alerts. You gain efficiency without increasing your workload.
Already using too many tools?
Our solution integrates seamlessly with your existing ecosystem (Excel, ERP, BI tools…).
Worried about data complexity?
We provide training and support. You’ll know exactly where to act and how to do it.
Try It Free with No Obligation
Get a personalized demo within 24 hours.
During this demo, you’ll discover how our benchmarking tool helps you analyze your price positioning with unmatched precision—product by product, category by category.
We tailor the session to your business, your goals, and your challenges. Whether you sell 50 SKUs or 50,000, you’ll leave with actionable insights to improve your competitiveness and justify your pricing decisions.
Request your personalized demoDuring this demo, you’ll discover how our benchmarking tool helps you analyze your price positioning with unmatched precision—product by product, category by category.
We tailor the session to your business, your goals, and your challenges. Whether you sell 50 SKUs or 50,000, you’ll leave with actionable insights to improve your competitiveness and justify your pricing decisions.
Everything You Need to Know About Price Benchmarking in E-commerce
It’s a comparative analysis of your prices against those of your competitors or distributors—on identical or equivalent products.
It helps you clearly identify your market positioning and detect pricing gaps that need to be corrected.
It helps you clearly identify your market positioning and detect pricing gaps that need to be corrected.
You import your product catalog, and we identify matches with competitor products.
You then get access to simple, continuously updated comparison tables—available through our platform or via export/API.
You then get access to simple, continuously updated comparison tables—available through our platform or via export/API.
You gain better visibility into your market, fine-tune your pricing strategy, and improve your profit margins.
It also enables you to justify your pricing decisions to your team or partners.
It also enables you to justify your pricing decisions to your team or partners.
Not at all. Our comparison tables are visual, easy to filter, and come with clear positioning indicators (above, below, aligned).
Absolutely. You can track prices in multiple countries and compare across different currencies if needed.